wwrsfPlainText - still saving as Rich Text

Should be simple - grid RichTextEditor tied to the grid - set save as to wwrsfPlainText - but after saving still getting the RTF in the display of the Grid.

I can't seem to find where to allow the Grid to display RTF as plain text.

But at the same time shouldn't the RichTextEditor not save the data as RTF when save as is set to wwrsfPlainText???